Online Fashion Ecommerce Trends
Posted on September 11 2015
Open All the Time
Lately online fashion clothing establishments are being made available 24/7. For some people this is an impossible task. But for some being open 24/7 is a good step in the right direction for growing more business. First things first is you need to make sure that you have a reliable customer service representative for all inquiries. If you use social media channels such as Facebook or Twitter, having a dedicated social media manager can also help respond to queries asap.
Discount All the Time
Large discount events like Cyber Mondays or Black Fridays are still important. But lately lots of online stores are running special discounts on regular time intervals throughout the month. For example, you can come up with a specific holiday for your store and build hype around it.
Gone are the days of waiting a few days just to get their items. Whether you’re a one-man team or you have your own midscale, e-commerce website under your watchful eye, 2015 is all about delivering on your promises no matter the cost. 2015 is also the year for wowing your customers from the first step (site visit) to the last step (arrival of items on their doorstep). You have to be meticulous about every aspect and now is the time to do whatever it takes to keep a customer. Just one solid customer experience is enough to generate buzz around your brand. And similarly, just one negative experience can translate into a hateful Tweet that can easily spread like wildfire.
Get More Personalized
Handwritten tags, special notes, and unique packaging will wow a customer. 2015 is all about personalized products and an overall personalized experience. Although people want to get cheaper products online as opposed to going to actual stores, giving them a satisfactory experience is still going to trump a big discount. Remember, a discounted product that arrives a few weeks delayed is never a good thing compared to a regular priced product that arrives in less than 24 hours.