Free Domestic Shipping on Orders Over $250
Menu

8 Hints For Utilizing Hashtags For Your Online Boutique

Posted on January 02 2016

1.) Use hashtags (1 or 2 only) when they make sense and when you use something relevant that people can filter on to find more relevant conversation. If I wanted to create conversation around social media tools I would start including a hashtag #socialmediatools and then I'd encourage conversation around this.

2.) I recommend industry specific hashtags and creating your own if they will be relevant to your audience. Three or four relevant hashtags could make all the difference in busting through Facebook’s EdgeRank and finding your ideal audience.

3.) If your audience isn't socially savvy they just skip over them (unless you use too many!!), but by using them someone who is deep into social may find your post as they search and scroll through hashtags.

4.) The hashtag is supposed to be a win-win-win situation, marketers have the opportunity to expand their reach to an interested prospect, users can discover content, products, offers, and the platform generates more advertising opportunities.

5.) Use relevant keywords to your business and the audience you are trying to target. (If you are a local business, use the name of your city too. Use tools like Hashtagify.me to find other trending hashtags related to your specific tag.Don’t put your #hashtag in the middle of the #sentence. That makes #reading the sentence #annoying. See? Instead, write out your whole post. At the bottom of the post, add the hashtags

6.) I would avoid linking the same posts for both Twitter and Facebook as the language being used on both will be very different and would not have the same effect or results.

If you are thinking about using hashtags for your content, one of the best ways to find out if the hashtag has any traction is to simply do a hashtag search using Facebook graph search. Type the desired hashtag into your Facebook search bar to reveal all the posts associated with the word.

Along with using hashtags with your content, it can also be a great way to cross promote webinars or live events across your other social networks. This makes it easier for page admins to monitor the conversations on Facebook as well as other social channels under one key term.

7.) Hashtags are GREAT for social monitoring. If you have a hashtag specific to your brand or event, you can quickly check what others are saying when they use the hashtag. This could help you measure positive, neutral, and/or negative sentiment.

But of course, there is a WRONG way to use hashtags too and that would simply be... overuse! Like many other things, use hashtags in moderation. The last thing you want is for your brand to be perceived as a hashtag spammer.

 

 

 

 

Join our Mailing List

Sign up to receive our weekly email and exclusive discounts.