3 Ways To Increase Sales During Slow Seasons
Posted on November 30 2015
The holiday season is upon us and sales will increasingly ramp up into a christmas peak and from there flatten out before we hit Spring. I thought I would do a proactive blog on some tactics to take to increase sales during lull seasons.
So how do you keep momentum moving forward in a slow market? Merchants are constantly looking for new ways to keep there customers coming back in slow parts of the year. And slow seasons have the potential to negatively affect your business in several ways. Downturns in sales give competitors the chance to move in on your target market and make you less current within your community. Therefore, during a slow season you should reach out to existing loyal customers, give out great deals to new and existing customers, make sure you are holding on to some of your retention. Remember, it is normal for sales to slow after a holiday or high season, but remember your business needs a strong cash flow cycle to survive. Understanding your peak and slow seasons will greatly help you prepare your business better. So lets take advantage of slow seasons utilize them to get organized, but also possibly kick-start your slow season and get those sales back up. Here are three strategies to increase your sales during slow times.
Have you ever noticed how many big companies always gives their customers free samples of their products with every purchase? You have also probably noticed that many of these companies don't really have a slow season. People love free stuff, that's a no brainer, and chances are if they are shopping or using your business, they already like your products. Offering samples of products with purchase is a great way to incentivize people to keep buying. Giving your customers freebies also makes them feel valued and important. It is a great way to give back to them and show how much you appreciate them. You are much more likely to get new customers if you market your freebies, as well.
Referral programs are a great way for you to gain new customers and reward preexisting customers who recommended your business. There are many options when creating a referral program. Firstly, you can reward your customers directly with cash or you could offer them discounts or free products as reward for their referrals. Secondly you should also reward the referee as well, which is another huge incentive for them to actually shop at your store. Remember your existing customer base is your best source for garnering new clients because they have experience with you and love your products.
Open House or Event
Another great way to bring customers back into your store and increase sales is to throw an open house at your business. Doing so allows you to invite your best customers to an event where you can showcase your products. It is a great way to give back to your clients as well because you can give them gift bags, and even set up a potluck of sorts that people can engage with. Open houses also draw in new customers because they are usually done at night, with music, free stuff and a fun environment. Any type of event can draw people into your store, so also think about throwing special events for the spring time holidays like Memorial Day. Events can turn into a annual thing and become quite popular within local communities, so be sure to advertise your event with posters and flyers and get out all over your social media platforms.